B5 CALM · 30ML / 1OZ · $29

B5 Calm

Quiet skin. Fast.

Repair the barrier. Hold the moisture. Stay calm.

5%Provitamin B5 (Panthenol)
$2930mL / 1oz
Clean formula
Vegan & cruelty-free
Made in Buffalo, NY

A gentle, fragrance-free serum built around Panthenol — pro-vitamin B5, the most studied skin-soothing ingredient in dermatology. The skin converts Panthenol to vitamin B5 on contact, which calms visible redness, supports the moisture barrier, and softens the rough, irritated feel that comes after over-exfoliation, harsh weather, retinoid adjustment, or a stressful week. Chamomile extends the calming work with a long-trusted botanical anti-irritant, and a hydration assist from Sodium Hyaluronate keeps the serum plump and comfortable on dry, reactive skin.

  • 01
    Panthenol — Calms Visible Redness

    Panthenol (pro-vitamin B5) is the most clinically studied skin-soothing ingredient in topical care. It converts to vitamin B5 on the skin, which reduces visible redness, supports the moisture barrier, and helps repair the rough, tight, irritated feel that comes after the skin has been pushed too hard. Studies show measurable reduction in skin redness and TEWL within hours of application.

  • 02
    Chamomile — Botanical Anti-Irritant

    Matricaria Recutita (German Chamomile) flower extract is one of the longest-trusted soothing botanicals in skincare for a reason — its bisabolol and matricine content calm visible reactivity without numbing or masking. Paired with Panthenol, it widens the calming work to include the kind of low-grade, ambient irritation that builds up over a week of stress, weather, and active layering.

  • 03
    Hydration Assist — Keeps Skin Comfortable

    Sodium Hyaluronate is folded into the formula for one job: keep the serum plump and comfortable on the dry, tight, reactive skin types that need it most. Calmed skin holds onto water better, and hydrated skin recovers faster — the two work in the same direction.

  • 04
    Any-Time, Any-Stack

    Lightweight, completely absorbed, no residue. AM or PM. No actives that compete with retinoids, acids, or vitamin C — B5 Calm is the serum you bring in to soften the landing when the rest of your stack is doing strong work. Formulated and made in our own cGMP lab in Buffalo, NY.

1
Cleanse
Cloud Foaming Cleanser. On the days skin feels especially raw, skip foaming and rinse with water only.
2
Apply
3–4 drops to clean, slightly damp skin. Press in gently — don't drag. Use morning, evening, or both.
3
Layer it in
On a stronger-actives night (retinoid, exfoliant, vitamin C), apply B5 Calm first as the soothing base, then your active on top. The calm goes on before the work, not after.
4
Lock in
Barrier Repair Cream seals the calming work in and keeps the moisture barrier supported through the night.

The stack.

Step 1
Cloud Cleanser
pH-balanced gel foam. Clean skin, barrier intact.
Step 2
Hydra Boost Mist
Essence in a mist. Preps skin before serums.
Step 3
HA Hydrate
11 forms of HA. One serum.
Step 4
B5 Calm
Quiet skin. Fast.
Step 5
Barrier Repair Cream
Ceramides + Cholesterol. Locks the whole stack in.